iGaming
Chief Marketing Officer
- Negotiable
- Remote
Job Description:
We are looking for а CMO (Chief Marketing Officer) due to the launch of a new project (new casino brand) for an IT product iGaming company. The company is a part of a well-known international holding. The holding implements technological innovations in iGaming and Fin-tech. It combines modern solutions in payment systems, media buying, and online casinos.
Responsibilities:
- Developing and implementing a comprehensive marketing strategy, identifying market opportunities, and managing budgets and resources to achieve business goals.
- Organization of marketing operation processes, establishing partnerships, and implementation of marketing procedures.
- Scaling and promoting affiliate programs, attracting new partners, and optimizing existing channels to increase profitability.
- Forming and development of marketing team, management of the team of affiliate managers
- Developing and controlling marketing budgets, optimizing costs to maximize ROI and reporting financial results
- Managing SEO, SEM, SMM, email-marketing, and content, using analytics to improve efficiency and implement automation tools to optimize campaigns
Job Requirements:
- At least 1 year in similar role in casino brands (CMO/Head of Marketing/Marketing Lead)
- 3+ years of experience in the IGaming niche, strong expertise in affiliate marketing
- Experience in Tier-3 markets is must (India, Bangladesh)
- Strong understanding of market research, data analysis, and digital marketing strategies
- Expertise in operational marketing and management of marketing partnership processes
- Proficiency in marketing software and tools, including CRM, analytics, and automation platforms
- Startup mentality — not afraid to adapt quickly to industry trends, and strategy decisions
- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
- Ability to take business trips
- English level — B2
