iGaming
Head of User Acquisition
- Negotiable
- Remote
Job Description:
We are looking for a Head of User Acquisition to join an international iGaming product company that develops a complete product ecosystem covering all key elements of the industry: from traffic acquisition and in-house platform development to customer retention, internal payment infrastructure, and local marketing.
Company products – online casinos, platforms, PSP and affiliate products.
Market – Tier 2/Tier 3
Company size – 2000 people
Marketing team (cross teams) – SEO, buying, affiliate etc.
Conditions: Competitive salary, remote (full-time), career and financial growth, paid vacation and sick leave and other goodies.
Responsibilities:
- Launch and scale new products for a Tier 2-3
- Run and optimize campaigns on all key traffic sources.
- Lead a dedicated performance team for your region.
- Manage monthly budgets of $1M+ with focus on ROI and FTD growth.
- Analyze funnels and user journey, identify bottlenecks and improve conversion.
- Work with product teams on landings, A/B tests and localization.
- Collaborate with central SEO, affiliate and B2B teams.
- Identify and leverage GEO-specific traffic sources: local platforms, ad networks, publisher ecosystems, community channels.
- Discover new traffic sources, partnerships and local opportunities.
Job Requirements:
- Experience in a role Head of User Acquisition or similar position (Head of Performance Marketing, Team Lead Performance Marketing, etc.) in iGaming industry
- Strong expertise in Performance Marketing in оne of the markets (Africa / LatAm / CIS)
- Hands-on expertise with one of the channels: Facebook/Meta, Google Ads/UAC, affiliate marketing, influencers/streamers etc.
- Experience managing $300K+ monthly budgets with a strong grasp of key profitability metrics.
- Experience in managing a marketing team: building a structure, areas of responsibility, KPIs.
- Proficiency in marketing analytics: GA4, Amplitude, Tableau, AppsFlyer/Adjust; , confident with spreadsheets and BI tools.
- Proactive, fast learner, adaptable, strong problem-solver, communicative, result-oriented.
- English - B2+
