AdTech
PR Specialist
- Negotiable
- Remote
Job Description:
Looking for a PR Specialist for an American product IT company, that provides a full-stack package of complex AdTech solutions for digital advertisers, publishers, and ad agencies worldwide.
Position to the AdTech product department (DSP, SSP, Ad Exchange platforms)
The company team – up to 60 people
Marketing cross team – Head of Marketing, Lead of content managers, designers, SEO (outsourcing), link builder
Full-time job, office in Kyiv, or remote
Locations/Offices – Ukraine (Kyiv) , Spain, Portugal,
Сonditions: Competitive salary, remote mode (Full-time), career and financial growth, paid vacation and sick leave and other goodies.
Responsibilities:
- Identify and apply for industry-relevant awards to boost visibility and enhance the company's reputation
- Build relationships with media and journalists. Ensure consistent, high-quality publications in relevant outlets to establish brand credibility.
- Assist key company figures in building and promoting their personal brands through LinkedIn, expert content, and thought leadership.
- Organize and plan events, ensuring alignment with PR and marketing goals. Develop communication strategies around key events for maximum exposure and engagement.
- Proactively pitch company representatives as speakers at conferences, podcasts, and industry events.
- Monitor and maintain communication on review platforms (G2, Trustpilot, etc.), ensuring positive brand representation.
- Create sales materials such as case studies, media kits, and one-pagers to support PR and sales teams.
- Identify and evaluate relevant industry bodies (TAG, IAB Tech Lab, etc.) for potential collaboration and membership.
- Prepare speeches and presentations for executives, ensuring alignment with company messaging.
- Handle external communication for rebranding efforts, including press releases, media outreach, and public perception management.
Job Requirements:
- Minimum 2 years in a PR role in IT product (B2B), focusing on strategic communications and media relations.
- Proven media pitching success (6+ publications per year in Tier 1 media outlets).
- Experience executing a mix of free and paid PR activities (50/50 balance).
- Experience in personal brand promotion via LinkedIn, expert content creation, and thought leadership development.
- Success in identifying and applying for relevant industry awards.
- Result-oriented, proactive, and responsible.
- Excellent networking and adaptability skills.
- Curiosity and a passion for lifelong learning.
- Creativity and the ability to find multiple solutions to a problem.
- English C1
